Pricing Your Home

There is only one thing that determines value, and that is the market. Simply stated, it's what buyers are willing to pay for comparable properties in your area. This figure fluctuates by supply and demand just like any other commodity. Since buyers are out there shopping and comparing values, it is very difficult to find a buyer willing to pay more than current market value. No single person, firm, or agent has any control over the market.

Consider the 80/20 Rule

• 80% of being successful in selling your home is setting the right price
• 20% is effective Target Marketing. Only by using Target Marketing can you expect to find a buyer that is willing to pay top dollar for your home. 

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